CITRUS HEIGHTS, CA (MPG) - If you describe your palate, not by the quantity, but the genuine quality of coffee you drink, you might describe yourself as a “beanhead.”

A new beanheads coffee, with its distinctive uncapitalized brand name, a combination coffee shop and wholesale coffee dealer, is under construction at 6001 San Juan Avenue at Sperry Drive in Citrus Heights, and scheduled to open by early July, its owner said.

Until then, Tim Snipes, owner and wholesale coffee roast master, is using social media to invite customers to visit his online store at https://beanheads.coffee/ and use coupon code “CITRUSHEIGHTS” at checkout to take 50 percent on any of its fresh roasted coffees for home delivery until his Citrus Heights store opens.

“My mission with beanheads is to make craft coffee both accessible and approachable.  I want people to feel comfortable here, whether they're ordering a decadent sweet coffee confection, or a pure, exotic single origin pour over,” Snipes said.

“There won't be a wrong way to order coffee here. Additionally, we'll also have a light food menu for breakfast and lunch, including panini and flatbread pizzas,” he said.

Snipes said he’s been in the coffee business off and on since the mid-90s. “My father retired from the U.S. Post Office in 1993 and bought a mobile coffee cart that we would take to events and street corners in Sacramento,” he said.

“Eventually I started roasting under the beanheads label, and that evolved after a few years into a new business setting up coffee carts in hospitals across California, which was going well enough until the pandemic last year basically shut us down. So, with this new beanheads store in Citrus Heights, I'm starting over,” Snipes said.

beanheads intends to launch a subscription club giving members early access to limited coffees, discounts on beans and other merchandise. He said he’s looking to develop a wholesale program to return beanheads coffee to the office coffee service market where he said it once thrived.

“We chose Citrus Heights because, while there is clearly a strong demand for quality coffee here, the city is underserved by local coffee brands,” he said.

“To my knowledge, beanheads will be the city's first ‘third wave’ coffee shop,” he said. The “third wave” of coffee is a movement to produce high-quality coffee. It considers coffee an artisanal food, like wine, rather than a retail commodity.

Eleven different coffee varieties are available for sale on beanhead’s website including a “Coda Di Volpe,” the tail of the fox – is a phrase used in Italian coffee culture to describe a visually perfect shot of espresso. Priced from $13.50 for a 12-ounce bag, other popular choices include Black Pearl, Bold Spear, Monkey Warrior, Exultation, and a decaf version of its Foxtail variety.

A featured 12-ounce micro-lot packet of Ethiopia Kochere Debo offers “explosive flavors of watermelon, raspberry and nectarine, while boasting an exceptionally clean profile.”

“I'm excited to bring our coffee to Citrus Heights and to be a part of this community,” he said. 

Watch for the opening of beanheads coffee at 6001 San Juan Avenue at Sperry Drive in Citrus Heights later this summer. Visit https://beanheads.coffee/ for more information or call 916-513-2278.