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Citrus Heights Messenger

Amazon Fresh to Open in Sunrise Village

Jun 05, 2024 01:24PM ● By Thomas J. Sullivan, photos by Thomas J. Sullivan
Image courtesy of Amazon.com


CITRUS HEIGHTS, CA (MPG) - It’s official. Amazon Fresh, a new grocery store concept of Amazon.com is coming to Sunrise Village, at Madison Avenue and Sunrise Boulevard.

The name of the grocer had been a closely-guarded secret since early 2021, when leasing materials for Sunrise Village first listed a "grocer coming soon" for a 38,011-square-foot anchor space at 5425 Sunrise Blvd.

Interior construction is well underway by the general contractor, W.L. Butler, headquartered in Redwood City, which has fenced off a substantial portion of the parking lot and set up temporary mobile offices and equipment at the job site, located to the left of Jo-Ann Fabric and Crafts.

Amazon Retail LLC, doing business as Amazon Fresh, filed a public notice of application with the California Department of Alcoholic Beverage Control (ABC) to sell alcoholic beverages at its new Citrus Heights location on May 28. Official notice of its state filing is posted outside the grocery store’s main front door.

“Amazon Fresh stores are designed from the ground up to offer a seamless grocery experience, either in-store or online,” according to the company website. An Amazon representative was unavailable for comment about the specific retail operations features of its new Citrus Heights grocery store.

Amazon Fresh grocery store

The exterior of the soon-to-be Amazon Fresh grocery store is pictured here. 


In select stores where Amazon’s “Just Walk Out” shopping is available, customers who opt for Just Walk Out Shopping can enter the store in three ways: they can scan the QR code in their Amazon app, use Amazon One to scan their palm to enter, or insert a credit or debit card linked to their Amazon account.

For a more traditional shopping experience, customers can enter the store through designated gates and use one of the checkout lanes staffed by Amazon store employees. When they’re ready to check out, customers then have the option to pay with cash, credit or debit card, Amazon One or the Amazon app.

W.L. Butler is sharing a large portion of the parking lot space in the Sunrise Village Shopping Center with Moorefield Construction, a family-owned general contractor, with offices in Sacramento and Santa Ana, which is building out Club Studio, a new 36,152-square-foot fitness club scheduled to open this summer.

Redevelopment of the 150,000-square-foot Sunrise Village shopping center has been ongoing since the first quarter of 2021.

Sunrise Village Plaza at the corner of Madison Avenue and Sunrise Boulevard in Citrus Heights is owned by the San Francisco-based Merlone-Geier investment company. The center is undergoing a $15- to $20-million remodeling and expansion project, which also includes new landscaping and upgraded signage.

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