Joe Lizzarraga, owner of Re-New Winter Sports, recently moved his business from a 1,800-square-foot retail space on Madison Avenue to its new home on 8252 Auburn Boulevard, with hope that the new location will encourage new customers to stop by.

 

CITRUS HEIGHTS, CA (MPG) - It won’t be long before many winter sports enthusiasts start to make their way to ski country where crisp air and fresh packed powder may soon await.

Joe Lizzarraga, owner of Re-New Winter Sports, recently moved his business from an 1,800-square-foot retail space the business outgrew on Madison Avenue in Orangevale to its new home on 8252 Auburn Boulevard, just a few blocks south of the Interstate 80 on-ramp.

Lizzarraga said he hopes its new Citrus Heights location, in close proximity to the interstate, will encourage new customers to stop by and be a more convenient stop for his many returning winter recreation customers who will be heading to the slopes.

“Re-New Winter Sports offers a huge selection of pre-owned ski wear for the entire family,” he said.

Lizzarraga shows off rows of skis, boots, skis and colorful clothing in a variety of fashionable styles and sizes for both adults and children. There were plenty of gloves, goggles, hats and other accessories also available for purchase.

Re-New Winter Sports is family owned, with Lizzarraga’s spouse and son on hand in the store to help customers during the busiest days of the winter season, he said. The business has grown steadily since its start in Orangevale some five years ago.

The Citrus Heights store is about 1,000 square feet more than the former location with plenty of room to grow, Lizzarraga said. Outside of the sales floor, separate workspaces are set aside for the service and repair of skis, boots and apparel which are traded in and then placed into store inventory.

Lizzarraga said he’s looking forward to getting to know the local community in the years ahead now that the recent move is complete.

In a good winter season, Lizzarraga expects to rent between 125 to 150 winter ski and sports equipment packages to his customers before the season ends in mid-April. Then it’s a bit of down time with reduced hours until the season begins again just before the Thanksgiving holiday each year.

“We outgrew our former location, and this space we found along Auburn Boulevard was literally ready for occupancy and ready to go,” he said. 

The building, previously occupied by a florist shop that closed in 2022, had been recently remodeled, he said. Inside, two pairs of vintage wooden skis and snowshoes are hung on a wall behind the front counter. And there’s no missing the playful figure of Santa Claus on skis, holding candy cane ski poles.

The shop offers a variety of winter sports clothing for seasonal rental.

Adjoining rooms offer a variety of inventory and winter sports clothing from brands including Rossignol, Salomon and Pendleton.

Lizzarraga showed off rows of skis, boots, skis and colorful clothing in a variety of fashionable styles and sizes for both adults and children. There were plenty of gloves, goggles, hats and other accessories also available for purchase.

Customers have the option to pay a deposit to rent a complete ski package, or to assemble and purchase their own package of preferred choice of used gear which Re-New Winter Sports has in its inventory from leading brand name industry manufacturers, he explained.

“We specialize in the seasonal rental of youth equipment,” he said. “It’s been our biggest area of growth.”

Lizzarraga said he’s looking forward to getting to know the local community in the years ahead now that the recent move is complete.

“Families frequently discover that their children outgrow their winter gear at the end of each winter season, so there is a steady volume of high-quality used gear coming in,” he said.

“And there’s no need to rent daily, when you can save by renting your equipment for the full winter season.”

Re-New Winter Sports services both skis and snowboards and offers wax services. Ski package prices vary depending upon the equipment selected and a variable security deposit is required for seasonal rental, Lizzarraga said.

“We’re ready to help all our customers make the most of their recreational dollars,” he said.

Re-New Winter Sports at 8252 Auburn Blvd. in Citrus Heights is open through mid-April, 10 a.m. to 6 p.m. Wednesday through Monday and is closed on Tuesdays. Call 916-342-5532 for more information.