90-minute small business marketing workshops on the third Thursday of the month through March 2027 at Citrus Heights City Hall on 6360 Fountain Square Drive. Photo designed by Magnific

CITRUS HEIGHTS, CA (MPG) - The City of Citrus Heights will launch a series of five free, 90-minute small business marketing workshops on Thursday, Nov. 19, from 9 to 10:30 a.m. at Citrus Heights City Hall, 6360 Fountain Square Drive. The series aims to help businesses market confidently and connect more effectively with customers.

Each 90-minute workshop will be presented by Capital Valley Marketing of Sacramento, which specializes in marketing programs designed especially for trade and professional service businesses.

The theme of the upcoming workshop this month is “Marketing Foundations & Building a Simple Plan.”

Each session is interactive and tailored for small business owners and entrepreneurs. Businesses can register for one session or all five, at citrusheights.net/lovelocal

“Whether you're just getting started or looking to refresh your marketing strategy, these interactive workshops will provide practical tools you can put to use right away,” said city management analyst Alicia Aguirre for the city’s economic development and community engagement team.

“Each workshop provides practical, actionable marketing tools — from building a simple marketing plan to leveraging social media, AI content creation, analytics, and Google visibility — designed to help you connect with customers and grow your business,” she said.

Upcoming workshops, held over the next five months through March 2027 include: “Understand Your Customer Journey,” “Social Media Strategy and AI Tools,” “Improving Your Online Visibility” and “Measuring Marketing Results & Adapting Your Strategy.”

Local businesses should use opportunities in local news media to share their successes and recognize the people who help achieve them, said Meghan Huber, the city’s economic development and community engagement director.

The city also continues to promote its “Love Local” marketing program, which supports and recognizes businesses that shape the community. Interested businesses can pick up a free “Love Local” window sticker at City Hall and display it to encourage customers to invest in and engage with their community.

Registration is now open for the first of five free, 90-minute small business marketing workshops on the third Thursday of the month through March 2027 at Citrus Heights City Hall on 6360 Fountain Square Drive.

Registration is now open for one or all workshops at: register for one session or all five, at citrusheights.net/lovelocal

Call 916-727-4807 for more information or email: [email protected]